Merger & Acquisitions

Genoyer was a French based diversified Oil&Gas parts and technical components trading group that went through several LBO since 1998 . Since the firm’s inception in Vitrolle (France) in 1963, Groupe Genoyer has grown into a provider of international trade and manufacturing of piping equipment for oil, gas, water and petrochemicals. In 1991 as part of its upstream equipment manufacturing integration for O&G and petrochemical technical parts (Rings, flanges etc…) Genoyer acquired the Romanian company Vilmar at the time of its privatization. Established in 1971, Vilmar is a leading European manufacturer of mission-critical engineered systems and components for high-spec industries including nuclear, subsea, renewables, and power generation

As part of its restructuring plan, Genoyer appointed Wagram as its exclusive sale side adviser of Vilmar late 2024.

Wagram supported Genoyer, its shareholders and Vilmar throughout the divestment project:

Preparation phase:

• Drafting and assessment of the various transaction structures and timelines to optimize value creation;
• Preliminary discussions with potential partners ahead of the sale process, in order to pre-select the most relevant industrial groups to support Genoyer’s development ambitions;
• Assistance in formalizing the group’s development plan;
• Preparation of marketing and transaction materials;
• Coordination of vendor due diligence work.

Execution phase:

• Implementation of a competitive process involving the most robust candidates, including the solicitation of indicative offers, coordination of management meetings, supervision of due diligence procedures, and support during final negotiations

This cross-border acquisition brings together two highly complementary businesses and positions the combined group as a unique European leader in high value-added engineered components for strategic industries worldwide with approximately €120 million in revenues, over 80% of which are generated outside Italy.

Wagram Corporate Finance (France) and its Romanian partner acted as the exclusive financial advisor to Groupe Genoyer until the transfer of ownership to Special Flanges

Founded in 1997, Nexus IT offers IT suites including PLYCA, a public platform for eSourcing and eProcurement and OpenLIS, an information system designed to give full support to management processes in clinical laboratories, enabling its clients to undertake the digital transformation of their services.

Wagram has advised Publicis, a France-based listed company and world’s third-largest ad holding company based on revenue, on its disposal of its Spanish subsidiary Nexus Information Technology to Vortal, a leading Portuguese company offering eSourcing and eProcurement solutions and subsidiary of Byggfakta Group Nordic Holdco AB.

In this transaction, Wagram assisted the Management of Publicis Groupe to execute a restricted and tailor-made sales process dedicated to qualified strategic buyers across Europe. Wagram succeeded to create strong competitive tension amongst the potential buyers to optimize the terms of the transaction.

Philips (ENXTAM:PHIA), one of the few medical imaging X-Ray tube manufacturers globally, was looking to carve out the manufacturing of a key critical component of X-Ray tubes to a third-party industrial supplier.

Wagram acted as exclusive financial advisor to Philips for securing a strategic partnership with HEF, a surface treatment leader for high-end industrial applications.

Founded in 1993 in Malataverne in the South of France by Frédéric Croullet, with the acquisition of Ateliers Sibille, the Safety Business Unit of Novarc designs, manufactures & distributes safety equipment for construction and maintenance of low, medium and high-voltage power lines. Created in 2021 its Network Business Unit, designs, manufactures, distributes, installs and maintains equipment for construction, protection and maintenance of electrical, rail and telecom networks. Novarc also markets maintenance products for the automotive and industrial sectors for professional clients through its Motion & Industry Business Unit.

To offer liquidity to existing private equity shareholders, Novarc sold a minority stake to a new lead private equity investor (Capza Expansion) and other investors including BPI, CASRA and BNP Developpement. In this transaction, Wagram assisted the shareholders in the organization of a tailor-made competitive process with a limited number of qualified financial investors.

Over the past 20 years, Corning Services Gmbh established itself as a long-term partner for telecom carriers, utility companies and other owners or operators of critical IT and telecom networks in Germany.

As part of a previous acquisition from 3M, Corning (NYSE:GLW) decided to identify a new shareholder for the company with a better alignment with its market and strategy.

Wagram acted as the exclusive financial advisor to Corning until the transfer of ownership to Chequers Capital.

HLD supported the creation of Biggie Group, a European digital consulting and activation platform, in partnership with entrepreneurs Anthony Spinasse and Olivier Goulon. This initiative was realized through the acquisitions of Gamned!, a programmatic advertising specialist previously owned by TF1 Group, and Repeat, a media consulting agency. Biggie Group combines high-level strategic consulting expertise with market-leading activation capabilities.

With 200+ experts operating across nine countries—including France, Belgium, the Netherlands, Switzerland, Italy, the Czech Republic, the UAE, Malaysia, and Brazil—Biggie Group serves over 500 clients.

The company aims to rapidly establish itself as a European leader in digital consulting and activation, leveraging strategic expertise, data-driven solutions, and cutting-edge technology. Wagram advised HLD on the structuring and execution of these two simultaneous acquisitions, enabling the creation of Biggie Group.

OCEINDE is a family-controlled business incorporated in Reunion Island. OCEINDE has a range of business activities in Europe, the Indian Ocean and Africa, including architectural coatings distribution and manufacturing.

PPG, alongside CFAO as minority shareholder, sold their paints and coating affiliates in Senegal, Ivory Coast, Cameroon, Gabon and Algeria to OCEINDE. OCEINDE  incorporated the existing range of PPG’s product in its offer, including SEIGNEURIE® paint, through a licensing and distribution agreement.

“We are proud of the trust shown by PPG as well as all the employees who are joining us today,” said Nassir Goulamaly, CEO of OCEINDE. “We have been investing for decades in the innovation of architectural coatings dedicated to the growing African market and this agreement will help us support that. Congratulations also to our team and advisors who have successfully deployed the group’s three core values as part of this transforming project for our architectural coating business: Innovation, industrialization, internalization.”

WAGRAM acted as exclusive financial advisor to OCEINDE in initiating the transaction thanks to its close connection with CFAO up the closing of a complex and multi-country/jurisdiction transaction with PPG .